ASHISH
ASHISH

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Contents Page
Contents Page

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The Concept : Moodboard
The Concept : Moodboard

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ASHISH
ASHISH

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Design Rationale
Design Rationale

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Design Rationale : Location
Design Rationale : Location

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Image Reference List
Image Reference List

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Design Rationale
Design Rationale

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brand strategy:

ashish

2020

Following the strategic analysis of the fashion label, Ashish, in Element 1 of the Fashion Visual Merchandising and Branding Strategy unit, this report will evaluate various creative strategies and appropriate visual merchandising recommendations for the brand.

It will additionally utilise the workshop sessions, visual research, experimentations with various materials and showcase the process and development of the concluding design solution for the Ashish brand.