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Principles of Fashion Visual Merchandising

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Principles of Fashion Visual Merchandising
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decodeD
2016
DECODED was the first Visual Merchandising project I worked on at the start of my degree at London College of Fashion. It was inspired by a random word that I was assigned - Hynobioscope, which was a fictional sleep learning device coined by Hugo Gernsback in 1912.
This project revolves around a collaboration with Google and Google Campus to bring a new and exciting exhibition to the streets of Shoreditch; with the main aim of raising awareness around coding and it's place as the language of the future; as well as encouraging people to get involved with coding by indirectly teaching coding through fun interactive activities.

Design Rationale

Design Rationale

Design Rationale

Design Rationale
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