This brand campaign was a response to a project brief set by Rio born and Porto based swimsuit and activewear brand, Oiôba. It details a proposed pop-up in Selfridges alongside an entire marketing campaign for if the brand were to launch in the UK.
The proposed campaign concept is as follows :
"Looking to the past, the campaign is about going back in time to the '80s by the means of a girl who discovers the beauty of arcade machines. She falls deep into the pit of nostalgia, and one day gets sucked into a game, where she enters a pixelated world reminiscent of old school games like Space Invaders and Pac Man. This campaign invites shoppers to join her and explore the world pixels themselves because a new world awaits them"