OIÔBA :

80'S BRASILLIA

2018

This brand campaign was a response to a project brief set by Rio born and Porto based swimsuit and activewear brand, Oiôba. It details a proposed pop-up in Selfridges alongside an entire marketing campaign for if the brand were to launch in the UK.

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The proposed campaign concept is as follows : 

"Looking to the past, the campaign is about going back in time to the '80s by the means of a girl who discovers the beauty of arcade machines. She falls deep into the pit of nostalgia, and one day gets sucked into a game, where she enters a pixelated world reminiscent of old school games like Space Invaders and Pac Man. This campaign invites shoppers to join her and explore the world pixels themselves because a new world awaits them"