Oiôba
Oiôba

Introduction
Introduction

Target Customer
Target Customer

Oiôba
Oiôba

1/18
Campaign Concept : Moodboard
Campaign Concept : Moodboard

Campaign Concept : Concept Board
Campaign Concept : Concept Board

Offline Campaign : Ad Images
Offline Campaign : Ad Images

Campaign Concept : Moodboard
Campaign Concept : Moodboard

1/22

OIÔBA :

80'S BRASILLIA

2018

This brand campaign was a response to a project brief set by Rio born and Porto based swimsuit and activewear brand, Oiôba. It details a proposed pop-up in Selfridges alongside an entire marketing campaign for if the brand were to launch in the UK.

The proposed campaign concept is as follows : 

"Looking to the past, the campaign is about going back in time to the '80s by the means of a girl who discovers the beauty of arcade machines. She falls deep into the pit of nostalgia, and one day gets sucked into a game, where she enters a pixelated world reminiscent of old school games like Space Invaders and Pac Man. This campaign invites shoppers to join her and explore the world pixels themselves because a new world awaits them"