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tommy roots


campaign video

During my time at AMFI, within a group of 6 students, I was paired with the participating denim brand partner, Tommy Jeans to create a womenswear denim line extension for the Tommy Jeans brand. This resulted in a line extension for Tommy Women's F/W 2020, Tommy Roots, a line based on Tommy's authentic roots in hip-hop and sailing culture.


I was wholly responsible for the marketing and branding activities within the group, which included concept development, logo designs, style guides, brand identity and the keynote presentation pitch to the senior members of Tommy Jeans.

brand book

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